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EBR

Erik Buell Racing (EBR) was an American motorcycle sport company which produced street and racing motorcycles, based in East Troy, Wisconsin, USA. Erik Buell founded the company in November 2009 following the shutdown of BMC, Buell Motorcycle Company, by majority stakeholder Harley-Davidson. EBR's first efforts were directed toward production of complete, race-only motorcycles and parts based on the Buell 1125R production model, under license from Harley-Davidson, to support privateer racers.

On July 1, 2013, Hero MotoCorp, acquired 49.2% stake in the company for $25 million. The two companies announced that EBR will distribute Hero motorcycles and scooters in North America starting in the summer of 2014. On April 15, 2015, Erik Buell Racing filed for WI128-recievership and ceased all operations. 

 

Since then Liquid Asset Partners, has obtained all EBR assets except for EBR's commisioned engineering work for Hero Motorcorp (which was purchased By Hero). EBR is currently back business again and searching for potential investors. Bikes are still rolling off of the assembly line as EBR Motorcycles Inc.  

Model Series

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